![]() It is unknown exactly how much she was paid.Īnheuser-Busch reported first-quarter earnings of $1.65billion, which topped Wall Street expectations. Mulvaney posted several videos and images on Instagram for the paid partnership on April 1, leading to an uproar of criticism. She documented her journey on TikTok and gained millions of online followers Mulvaney (left) was sent a personalized beer can to mark 365 days since she transitioned. Lentz also said 'this whole thing was not handled well and she was caught in the middle of a horrible firestorm,' showing concern over Mulvaney in the wake of the backlash. The landmark is no stranger to controversy with the brewer, refusing to serve Bud Light during New York Pride in 2021 over Anheuser-Busch's donations to anti-LGBTQ+ politicians. ![]() Stonewall Inn, the New York City haunt, was where the 1969 Stonewall Riots launched, widely considered the beginning of the LGBTQ+ movement in the United States. ![]() She also told Newsweek the brewery had 'missed an opportunity to stand by their commitment to the trans community by pandering to and giving into transphobic outcries.' 'As far as marketing, I hope and think they realized that as a brand they will be extinct in a few years if they are not fully on the side of equality, as that is what the Gen Z consumer expects and demands,' Lentz said. Stacy Lentz, the co-owner of the famous Stonewall Inn where many suggest the modern LGBTQ+ movement began, expressed sympathy for Mulvaney in an interview and believes people like her may begin giving up their Bud Lights. Several other LGBTQ+ activists have suggested Bud Light will go extinct. 'CEO Brendan Whitworth's excuse that Anheuser-Busch "never intended to be part of a discussion that divides people" was tantamount to saying that the rights and safety of transgender people are topics worthy of debate.'īar officials further ridiculed Doukeris for his lack of 'care' for the LGBTQ+ community.Īside from Bud Light, the pub will also discontinue other Anheuser-Busch brands, including Busch Light and Goose Island 312. 'Anheuser-Busch's decision to drop its support of Mulvaney in response to ignorant and hateful objections by some of its customers shows how little Anheuser-Busch cares about the LGBTQIA+ community, and in particular transgender people, who have been under unrelenting attack in this country,' the bar wrote in a statement. Meanwhile, the LGBTQ+ Chicago pub slammed Doukeris' attempt at damage control as an 'attack' on the country. 'We will continue to learn, meet the moment in time, all be stronger and we work tirelessly to do what we do best: Bring people together over a beer and creating a future of more cheers,' Doukeris said. Investors were also told by Doukeris that Bud Light will triple its marketing spend this summer in a bid to woo customers back to the tarnished brand. The disastrous marketing bid has seen sales for the American flagship beer plummet 26 percent, despite Anheuser-Busch reporting first-quarter earnings of $1.65billion. The collaboration also led to two marketing executives taking a leave of absence amid backlash. ![]() The CEO attempted to repair its tarnished brand after announcing the partnership tainted the company and tanked sales. 'We need to clarify the facts that this was one camp, one influencer, one post and not a campaign,' Doukeris said. Doukeris downplayed the partnership with the trans-influencer during a Thursday earnings call with investors.
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